HOW TO MANUALLY TRACK SENTIMENT

Summary from the TLDR Marketing newsletter

Understanding brand sentiment does not require expensive tools. Collect 100 comments from influencer posts, reposts, and related social channels like Reddit, Facebook groups, or TikTok. In a spreadsheet, create columns for positive, neutral, and negative. Positive includes intent to buy, or tagging friends. Neutral covers mentions or facts. Negative includes skepticism, complaints, or comparisons. Count comments in each column and divide by the total to get a sentiment score.