DESIGN TOOLS ARE THE NEW DESIGN DELIVERABLES

Summary from the TLDR Design newsletter

A designer has created a custom web tool that generates on-brand character illustrations, demonstrating how AI-powered software can replace traditional static design deliverables. The LukeW Character Maker uses advanced image models, combined with language model oversight and validation, to produce variations of the designer's iconic green avatar while maintaining consistent brand guidelines. This approach enables clients to create their own assets whenever needed, rather than relying on fixed deliverables or requesting new work from the designer.