MASTERING COLD EMAIL

Summary from the TLDR Founders newsletter

Cold email still works, otherwise nobody would be doing it. The problem is that most people only understand adding volume when they should focus on messaging potency. For less than $1,000, you can personalize emails to 10,000 people in a day. The key insight is rethinking your offer because demos are dead. Nobody has time for them anymore. The best offers are valuable to the user, aligned with what you actually sell, and filter for good-fit customers.