HOW TO OVERCOME THE “LINK IN COMMENTS” PROBLEM ON LINKEDIN AND OTHER SOCIAL PLATFORMS

Summary from the TLDR Marketing newsletter

LinkedIn actively demotes posts and comments that contain links, making it harder to drive traffic externally. Use implied links by creating engaging content that sparks curiosity so interested users seek out your site on their own. Another approach is placing links in comments without explicitly calling them out and pairing them with compelling, engagement-worthy text to push the comment to the top. A third tactic is having others post or amplify the comment to increase visibility.