HOW UX DIRECTLY IMPACTS P&L

Summary from the TLDR Design newsletter

UX is a value multiplier: it determines how much of a product's potential users can actually access. When people accept bad UX because the solution matters, improving it becomes a growth lever. However, when UX blocks users from reaching value, it directly kills adoption and revenue. The smartest approach is to stay lean at first, watch where users struggle, and then use design to remove only the barriers that truly limit business value.