GROWTH OVER GOING VIRAL

Summary from the TLDR Marketing newsletter

BÉIS focuses on growth over chasing virality. Partnerships and collaborations with Gap, Chipotle, and Rare Beauty drive engagement, while behind-the-scenes content, especially shot organically, often outperforms polished final posts. Short-form videos can reach millions, but long-form, informative content builds deeper engagement and conversion. The team experiments constantly and often shares stories of the people behind the brand.