SUNSETTING YAPS & INTRODUCING KAITO STUDIO

Summary from the TLDR Crypto newsletter

Kaito is shutting down Yaps, its permissionless incentivized engagement platform, and launching Kaito Studio as the company pivots away from high-volume airdrop distribution models. Despite experiments with tighter eligibility filters, social and onchain verification, and varied incentive designs, Yaps struggled with persistent spam and quality issues exacerbated by X algorithm changes and the proliferation of low-threshold InfoFi competitors. The decision reflects broader industry trends toward targeted user acquisition rather than global, volume-based reward programs.