GOAT'S 2026 PREDICTIONS FOR ONLINE CULTURE, CONTENT, AND CREATORS

Summary from the TLDR Marketing newsletter

Creator marketing is now mainstream media. Attention is harder to win as feeds become endless video streams and audiences fragment. Creator revenue is expected to grow 20% and reach $376B globally by 2030. 2026 will see more intentional consumption and a split between AI-safe and AI-friendly spaces. Demand will increase for credible creators, episodic storytelling, and community-led strategies that connect online culture with real-world experiences.