A BUSINESS THAT SCALES WITH THE VALUE OF INTELLIGENCE

Summary from the TLDR AI newsletter

OpenAI believes that its business model should scale with the value intelligence delivers. It introduced consumer subscriptions as people demanded more capability and reliability, created workplace subscriptions, and added usage-based pricing so costs scale with real work getting done. It has more recently applied the principle to commerce, helping people choose what to purchase next and explore products. Advertising follows the same arc.