WHY PRODUCT PRIORITIZATION BREAKS — AND THE DIMENSION MOST TEAMS MISS

Summary from the TLDR Design newsletter

Product teams get stuck on prioritization because they measure customer impact well but treat OKRs as a weak proxy for business impact, making trade-offs subjective when multiple initiatives look equally valuable to users. A better approach is to score opportunities on two independent axes—customer impact and business impact—and prioritize where both are high, making strategic trade-offs explicit and adaptable as company priorities change.