TALK WITH YOUR HANDS TO BE MORE PERSUASIVE

Summary from the TLDR Marketing newsletter

Using hand gestures while presenting increases perceived competence. It also increases persuasiveness and positive audience reactions by up to 9%. In an analysis of 2,184 TED talks and 200,000 clips, each doubling of hand movements led to 5.18% more YouTube likes. In experiments, a circular gesture during a face cream pitch drove 9% more positive responses than no motion and 7.7% more than pointing.