HOW TO PRODUCE HIGHLY ATTENDED WEBINARS

Summary from the TLDR Marketing newsletter

Well-attended webinars start with a tactical theme and the right guest, chosen around either a topic or their expertise. A 1:1 brainstorm with the SME generates content, then AI organizes transcripts, social posts, and context into a deck outline to reduce the guest's workload. A detailed run-of-show is created with timing, sections, roles, and talking points, followed by a first draft of the deck. A 30-60 minute session with the guest reviews the run-of-show and deck, gathers feedback, and finalizes the deck as a playbook. During the event, engagement is actively facilitated. Then immediate follow-up provides a post-event deal room with recordings, slides, resources, and speaker info.