ZUMBA'S REVENUE GROWTH FROM APP2WEB FLOWS

Summary from the TLDR Marketing newsletter

Zumba increased lifetime value by over 17% by shifting high-intent users from in-app purchases to app2web checkout, accepting lower initial conversion in exchange for higher retention, higher trial-to-paid rates, and elimination of app store fees. Conversion friction was reduced by mirroring native purchase flows, pre-selecting plans in-app, defaulting to Apple Pay or Google Pay, and auto-redirecting users back to the app post-purchase.