GROWTH IS NOW A TRUST PROBLEM

Summary from the TLDR Founders newsletter

Traditional distribution channels are falling apart. SEO is getting killed by AI slop and people going straight to ChatGPT for answers. Paid search costs are skyrocketing. Corporate social gets no juice from the algorithm. What's working now is employee-led social, creator partnerships, and community-driven growth. They all feed into word of mouth. On the retention side, AI is commoditizing the value props most SaaS companies were built on. If your pitch is "faster than the manual approach," you're now competing with something that costs $20/month. When capabilities get commoditized, users stick with products they trust.