NETFLIX WANTED TO REINVENT LIVE TV. IT HASN'T BEEN EASY

Summary from the TLDR Marketing newsletter

Netflix is expanding into live programming to challenge traditional TV, but reliable live streaming has proved harder than expected. The company has aired more than 200 events, yet big moments like the Jake Paul–Mike Tyson fight revealed limits in delivering millions of unicast streams at once. Netflix has since upgraded routing, tested fixes through smaller livestreams, and built a live operations center. It says performance is improving as it prepares for a broader global live push in 2026.