IPHONE MARKET SHARE NOW BIGGER THAN SAMSUNG, NOT JUST DUE TO IPHONE 17

Summary from the TLDR Design newsletter

Apple pulled ahead of Samsung in global smartphone market share by the end of 2025, reaching 20% with the highest year-on-year shipment growth (10%), driven by strong demand in emerging markets and the success of both the iPhone 17 and iPhone 16. Despite expected market contraction due to rising memory costs, both Apple and Samsung are well-positioned to cope thanks to strong supply-chain control and pricing power.