"VIBRANT, DYNAMIC, AND CONTEMPORARY": HOW THE LOOK OF THE OLYMPIC WINTER GAMES MILANO CORTINA 2026 WAS CREATED

Summary from the TLDR Design newsletter

The Milano Cortina 2026 design team—led by Raffaella Paniè—is shaping a brand that balances Olympic tradition with a vibrant, contemporary “Italian spirit” across everything from logos and posters to mascots, torches, and medals. The identity focuses on being dynamic, colourful, and modern while subtly reflecting heritage, often by simplifying designs and ensuring every element fits a coherent visual narrative.