TLDR Design · OPINIONS & TUTORIALS

WALKERS GETS BIGGEST LOGO CHANGE IN 80 YEARS (AND I'M ON BOARD)

creativebloq.com3 min read

Summary from the TLDR Design newsletter

Walkers has revealed its biggest logo redesign in 80 years, replacing the crisp-shaped symbol with a modern, sun-inspired logo that aligns it more closely with Lay's in the US. The change, the first major update since 1998, coincides with a new Hot Honey flavour and may hint that Walkers wants to expand beyond just crisps.