GOOGLE: DON'T MAKE “BITE-SIZED” CONTENT FOR LLMS IF YOU CARE ABOUT SEARCH RANK

Summary from the TLDR Marketing newsletter

Google is pushing back on the growing SEO practice of “content chunking”. Breaking articles into ultra-short sections to appeal to LLMs can hurt long-term search performance. Google representatives say these tactics are based on false assumptions about how Gemini and other AI systems influence rankings. Google does not reward bite-sized formatting designed for bots, and continues to rely heavily on human behavior signals like clicks and engagement to determine relevance.