STREAMING WIDENS SPORTS MARKETING FIELD

Summary from the TLDR Marketing newsletter

Streaming is expanding sports marketing reach by bringing in younger viewers and boosting engagement beyond linear TV. Traditional broadcasts still deliver scale, with football driving a 20% lift in broadcast viewership and the Super Bowl reaching 127M viewers, but streaming skews younger. On Tubi, 26.2% of Super Bowl viewers were 18 to 34. Sports documentaries add momentum, with viewing minutes rising from 4.7B in 2021 to 16.9B in 2024.