WITH 210 BRANDS ACTIVE ON ROBLOX, TOP GAMES HAVE BECOME THE HOT NEW IP

Summary from the TLDR Design newsletter

Super League has acquired an ownership stake in Hide or Die!, a top-100 Roblox game that has nearly three million daily active users, signaling a strategic shift toward building branded experiences around owned IP. The move follows industry trends, with 210 brands launching Roblox content in 2025, and firms like Gamefam similarly partnering on popular games to create sponsorship opportunities. Super League focuses on investing in proven, revenue-generating properties that can reach Gen Alpha and Gen Z audiences.