WHY EAT REAL HAD TO STOP SELLING HEALTH TO ACTUALLY SELL HEALTHY SNACKS

Summary from the TLDR Design newsletter

Eat Real was struggling because its healthy messaging made its pulse- and grain-based crisps sound worthy but boring, so Midday Studio rebranded by using cookbook-inspired visuals, appetizing imagery, and clearer packaging hierarchy to make the snacks feel like a treat rather than a lecture.