LOCAL ≠ SMALL BRAND IMPACT

Summary from the TLDR Founders newsletter

Founders never ask how to build a local press strategy, and that's a mistake. If you're trying to reach small business owners, educators, or non-technical professionals, the Boston Globe might outperform TechCrunch. Local publications punch above their weight on Facebook, where community stories spread fast through geographic networks. The playbook is simple. Find customers in target cities, hear their stories, then pitch their story to local reporters. You get awareness, they get visibility. Local journalists don't need proof that your company matters to the world. They need proof it matters to their city.