YOUR LOGO WORKS HARD. HOW ABOUT YOUR MOTION?

Summary from the TLDR Design newsletter

A study of 1,300+ brand professionals found that while 81% recognized Disney's motion design, only 14% identified Uber's, indicating that brands invest in motion without making it strategically distinctive. Effective motion identity requires connecting movement to core brand strategy through systematic principles that scale across touchpoints. Consistency and time build recognizable motion signatures. Clear rules enable creative flexibility while maintaining brand authenticity across all contexts and teams.