WE BUILT HELL, THEN ASKED FOR A DISCOUNT

Summary from the TLDR Marketing newsletter

Humans want fast and high-quality experiences. They create systems that deliver short-term ease while ignoring long-term tradeoffs. When friction or failure appears, they blame others instead of recognizing the choices that caused it. This cycle repeats across industries and history, from health insurance and travel to government and social media. People end up paying a misery premium for experiences they designed themselves, and the pattern shows no sign of stopping.