THE STEP-BY-STEP PROCESS BEHIND OUR 2025 WRAPPED EMAIL

Summary from the TLDR Marketing newsletter

EmailLove's 2025 Wrapped email followed a 7-step process. It started by auditing data and defining an active-user segment, then cleaning and uploading it as custom fields in MailerLite. The email was designed, merge tags were tested, and it was sent to around 1,000 users. It reached a 57% open rate with no unsubscribes or spam complaints, but generated no clicks. Adding CTAs, share options, personality labels, or interactive elements could turn passive stats into engagement.