WHEN TO SHOW VS HIDE PRICES

Summary from the TLDR Marketing newsletter

Delaying price disclosure increases purchases for premium products but reduces purchases for affordable or discounted items. Across 6 experiments, people were 21.1% more likely to buy an expensive espresso machine when the price appeared after adding it to the cart. People were 18.1% less likely to want a 30% off espresso machine when the sale price appeared after a click. People were 11.4% less likely to buy from a daily deal email when prices were hidden.