BUILDING CONTEXT GRAPHS FOR GTM — AND WHY SALESFORCE CAN'T DO IT

Summary from the TLDR AI newsletter

GTM is hard because context is fragmented across people and systems. Salesforce may be a system of record, but it is not a source of truth with comprehensive context and decision traces. One of the next trillion-dollar opportunities in AI will come from systems that capture decision traces, not just data. These context graphs will capture how things happened - what decisions were made, what changed, and why an account moved the way it did.