TIKTOK TAKES MORE ACTION TO PROTECT SHOPPERS FROM FRAUD

Summary from the TLDR Marketing newsletter

TikTok is increasing fraud and IP enforcement to build trust for in-stream shopping outside China. From January to June 2025, it removed 30X more products through proactive checks than after reports. Its IPR decisions were correct in over 89% of cases. Stronger protection matters because 23% of adults globally have lost money to online scams.