INSTAGRAM HEAD ADAM MOSSERI SEES CREATOR VALUE RISING AS AI FLOODS SOCIAL FEEDS

Summary from the TLDR Marketing newsletter

Adam Mosseri predicts that creators' value will rise because credibility will outweigh technical quality. Authenticity is becoming scarce, and audiences will prioritize work tied to an individual. Instagram is shifting toward raw, informal content that signals real authorship while deprioritizing templated or mass-produced posts.