UNKOVER IDENTITY BY MORILLAS PUTS PEOPLE AT THE CENTER OF VOCATIONAL GUIDANCE

Summary from the TLDR Design newsletter

Unkover's Vocational Guidance axis has outgrown the Zing program, creating confusion and prompting the need for an independent brand and visual identity that reflects its expanded scope and audience. The new identity centers on the idea of “highlighting” people and their purposes—expressed through the tagline “Descobrim propòsits”—using a graphic system and logo built around parentheses as a visual embrace that emphasizes individuality, connection, and empowerment.