WHEN IT COMES TO CREATIVITY, AI DOESN'T ALWAYS HAVE THE ANSWER

Summary from the TLDR Marketing newsletter

Fast answers from AI can weaken creative thinking if users accept responses without challenging them. In a creativity test, students scored higher when they avoided shortcuts and developed their own approaches. AI users who asked how to think rather than what to think improved their performance. When teams combined human collaboration with AI-guided strategy, their creativity scores rose. AI should be used as a thinking partner that supports exploration instead of delivering finished ideas.