THE MOST CONTROVERSIAL REBRANDS AND LOGO REDESIGNS OF 2025

Summary from the TLDR Design newsletter

2025 proved to be the most perilous year yet for rebrands, as social media backlash turned even routine logo updates into controversies and pushed some brands to reverse decisions, like Cracker Barrel and McDonald's. High-profile redesigns from media networks, global corporations, transport bodies, luxury carmakers, sports teams, and cultural institutions showed that public reaction is now as influential as design strategy itself.