THE EDISON AGENCY REFINES KETTLE CHIPS PACKAGING TO RESTORE PREMIUM LEADERSHIP

Summary from the TLDR Design newsletter

Kettle refreshed its packaging through careful refinement rather than reinvention, modernizing craft cues, strengthening premium signals, and creating a cohesive, future-proof system while preserving its trusted, artisan DNA. The result was stronger shelf appeal, clearer navigation, improved premium perception, and renewed cultural relevance that reaffirmed Kettle's leadership in premium snacking.