TLDR Founders · STRATEGIES & TACTICS

THE LAST PRODUCT TO GET CANCELLED

ablg.io7 min read

Summary from the TLDR Founders newsletter

The 'vitamin vs painkiller' metaphor is a prime example of perfect hindsight, non-actionable startup advice. No founder sets out intending to build a vitamin, it's just difficult to come up with actionable tests of what's what. This article presents some concrete tests to help founders create more certainty. The advice is likely most helpful for B2B founders currently navigating product-market fit and early sales.