TIKTOK AND THE US FINALLY REACH A DEAL, BUT HAS THE DAMAGE ALREADY BEEN DONE FOR CREATORS?

Summary from the TLDR Marketing newsletter

TikTok now appears stable in the US after a binding deal that ends the threat of a ban. The agreement lets it keep operating for 170M US users and sets up a structure where ByteDance holds a 19.9% stake while US and global investors control the rest. This creates more certainty for brands and creators, but many creators have already faced lost income and anxiety about algorithm changes during the past year.