INSTAGRAM'S ADAM MOSSERI ON HOW TO BEAT TIKTOK — ON YOUR PHONE AND IN YOUR LIVING ROOM

Summary from the TLDR newsletter

Adam Mosseri, Head of Instagram, still wasn't sure how people would use Instagram's TV app on Amazon Fire the day before the integration rolled out. The team knew they would get things wrong, but they were ready to learn and iterate quickly. Instagram is likely to change dramatically in the next few years. The platform plans to let users proactively shape content on their feeds in a way that will feel fundamentally different.