HOW TO DO A SOCIAL MEDIA COMPETITOR ANALYSIS

Summary from the TLDR Marketing newsletter

Start by identifying 3-7 relevant competitors and reviewing their platforms, profiles, posting frequency, branding, and tone. Study 10-20 recent posts, track content mixes such as 50% Stories and 25% Reels, and assess engagement, such as cases where 45K followers get only 30-40 likes. This process reveals strengths, weaknesses, and gaps. A free Google Sheet analysis template is available.