FINDING YOUR FIRST VALUE METRIC

Summary from the TLDR Founders newsletter

Stop searching for the perfect pricing metric. You need a useful approximation that works today and can evolve. The practical approach - ask customers to rank which value propositions resonate most, then rank which metrics correlate with that value. If the same pairing shows up across multiple interviews, you're onto something. Even if you can't charge on outcomes yet, start tracking them. Create a mock pricing page as a hypothesis and test how prospects react before it's live.