TLDR Design · MISCELLANEOUS

TESLA ORDERED TO REBRAND AUTOPILOT AMID FALSE ADVERTISING CLAIMS

creativebloq.com3 min read

Summary from the TLDR Design newsletter

A judge and California's DMV have ruled that Tesla's “Autopilot” and “Full Self-Driving” branding is misleading, as it implies full autonomy that the vehicles do not have. Unless Tesla renames the features, it could face a ban on selling cars in California, despite already adding caveats and rebranding Full Self-Driving as “Supervised.”