YOUR NEXT LAUNCH WILL FAIL WITHOUT AN AMPLIFIER STRATEGY

Summary from the TLDR Marketing newsletter

Launching without an amplifier plan makes marketing an afterthought. Product and marketing must be built together. Design for amplifiers before buyers. These include journalists, reviewers, creators, influencers, analysts, and trusted communities. Give them reasons to talk by baking hooks into the product, story, and data. Distribution now comes from people, not posts.