MORSON COMBINES 19 BRANDS INTO FOUR IN “FUNDAMENTAL RESHAPING”

Summary from the TLDR Design newsletter

The Morson Group has streamlined its 19 brands into four clear business units—Praxis (technical consultancy), Edge (recruitment), Vital (expert project teams), and Nexus (training)—to simplify messaging and strengthen cross-selling. Alongside this restructure, the company introduced a modern visual and verbal identity with a bold colour palette, 45-degree design elements, geometric typography, and a more human-focused art direction, guided by the principle of being “uncommonly clever,” which has been well received internally and externally.