INTRODUCING INSTAGRAM FOR TV

Summary from the TLDR Marketing newsletter

Instagram is testing Instagram for TV, a new app that brings Reels to the big screen for shared viewing. Available in the US on Amazon Fire TV, the experience organizes Reels into interest-based channels like music, sports, travel, and trending moments, with autoplay and full sound for lean-back watching. Users can add up to 5 accounts for personalized feeds and search for creators or topics.