NEW BMW LOGO SPARKS DEBATE AS FIRST IRL PHOTOS APPEAR ONLINE

Summary from the TLDR Design newsletter

BMW has quietly refined its logo, making it flatter and more minimal by removing chrome from the inner circle and flag while keeping a matte black outer rim, signalling a subtle modernisation rather than a full redesign. Reactions are mixed: some fans welcome the restrained update, while others feel any change risks diluting the brand's heritage, highlighting the delicate balance of evolving an iconic identity.