THERE'S A REASON WOMEN AREN'T SWOONING OVER AI LIKE MEN ARE

Summary from the TLDR Marketing newsletter

Women are less likely to use AI, not due to a lack of skill, but because their caution reflects real risks. Studies show women have 22% lower odds of using AI websites and apps than men, both at work and in everyday life. Many first encountered AI through harms like sexual deepfakes, which are 90% female-targeted, or through biased systems that disadvantage women in hiring, pay, healthcare, and justice. Women also face a double penalty, with AI use lowering perceived competence by 13% versus 6% for men.