PHYSICAL PRODUCTS ARE BACK

Summary from the TLDR Marketing newsletter

Digital fatigue is driving a resurgence in physical products as consumers seek tangible experiences. Americans check phones over 140 times a day, and ages 8-24 spend up to 56% of waking hours on screens. Yet 96% of digital detox attempts fail within a month. In response, markets like brand gifting, vinyl records, and collectible card games are growing rapidly. Other categories, such as board games, candles, and stationery, are also seeing increased adoption.