DNCO REIMAGINES AMSTERDAM'S ZUIDAS AS 'ZUDO': A NEW VILLAGE IDENTITY FOR THE CITY'S BUSINESS DISTRICT

Summary from the TLDR Design newsletter

Zuidas, Amsterdam's business district, long viewed as a cold corporate district, is being rebranded as a place people might genuinely want to live. After extensive community research, DNCO introduced Zudo—“a village for Zuidas”—an identity that blends business ambition with neighbourhood warmth. With a custom hybrid typeface, playful bilingual wording, and everyday illustrations, the branding highlights human-scale living and has been well received by residents and the city.