INTERTYPE STUDIO LEADS FIRST GREY GOOSE REDESIGN IN THE VODKA'S HISTORY

Summary from the TLDR Design newsletter

Grey Goose has completed its first major redesign since 1997, with Intertype Studio modernizing the brand while preserving its French elegance. The bottle is now slimmer and lighter. The logotype and mountain scene were redrawn, the number of geese was reduced, and a bespoke typeface was introduced. Flavour-range artwork was refreshed with new outdoor oil paintings, and the new premium vodka Altius received a sculptural, glacial-inspired bottle. The update aims to balance heritage with contemporary expectations. Early results indicate the subtle evolution is landing well.