IT'S TIME TO MOVE TO EXPERIENCE FIRST

Summary from the TLDR Design newsletter

Organizations should adopt an "Experience-First" mindset that integrates business strategy, technology, and design from the outset, rather than treating them as sequential or siloed functions. Previous approaches like Technology-First, Mobile-First, and Design-First each offered valuable lessons, but ultimately remained limited by focusing on individual aspects rather than the holistic customer journey. This integrated approach requires structural alignment across people, business models, processes, and technology, treating the complete experience as the business strategy itself rather than an afterthought.