THE NEW CRYPTO MARKETING PLAYBOOK

Summary from the TLDR Crypto newsletter

“Intern meme accounts + mascots” aren't enough anymore as social media algorithms now reward interaction, substance, and high-quality production. Founder-led and team-led content, short-form video with story, technical explainers for dev ecosystems, and cross-posting podcast/AMA clips across YouTube, TikTok, LinkedIn, etc, currently seem to be winning content strategies. Platform-specific writing and clipping long-form founder content can be cheaper and more effective than paying big KOLs. The long game is consistent, multi-person content from inside the team, not one viral post or one charismatic founder.